Some Facebook Pages are missing Reviews
I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or so, it doesn’t look like that’s gonna happen. It was a couple weeks ago...
View Article4 Things That Tend To Trigger Yelp’s Review Filter
Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at...
View ArticleMore Evidence That Majority of Online Reviews are Positive
One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review...
View ArticleWhy Small Businesses Need BOTH Social & Search
It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and...
View ArticleIn 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple...
View ArticleYahoo Study: 2/3rds of All Word-of-Mouth is Positive
If you run a small business, chances are pretty good that you rely heavily on word-of-mouth to grow your business. Whether it’s online reviews or recommendations from happy customers to their friends,...
View ArticleSometimes, It’s the Little 4×6 Marketing Things That Matter
I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this one, but really, just click all the links in the left nav that catch...
View ArticleEverything You Need to Know About SEO, You Can Learn on Twitter (Part 1)
Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media...
View ArticleThis Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers...
In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be...
View ArticleWhat I’m Looking For in My Sessions at SMX East 2014
We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing...
View ArticleFlat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his...
View ArticleNeed Local SEO Help? Try the Local U Forums
I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not...
View ArticleKeywords in Your Twitter Name Seem to Matter for Twitter Search
Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed...
View ArticleIt’s 2014. Stop Cross-Posting Between Social Networks.
I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can...
View ArticleHow to Know When You’ve Asked Too Many Friends to Like Your Facebook Page
My wife got this alert over the weekend when she did some binge-inviting for her real estate Facebook page (which has been underutilized for a long time). That’s how to know when you’ve asked too many...
View ArticleMy Top 10 Blog Posts of 2013 (Here on SBSM)
It’s no secret that I didn’t publish as much content here in 2013 as I have in years past. My writing attention was focused primarily on Marketing Land and Search Engine Land, and I also launched Glass...
View ArticleHey Google, They’re Called Real Estate AGENTS
I finally got around to updating my wife’s Google business listing this weekend, which has now been converted to the new/modern management center. In the process of updating, Google wanted me to...
View ArticleAnother Crazy Google Hummingbird Search Result
Since I posted this strange Google search result last month, I have to share this one, too. It’s a search that I did yesterday on Google. But first, a quick background. Quick Background We have a U2...
View ArticleOptimizing for Twitter People Search: Does a Keyword in Your Name Help?
As you probably know from reading some of the recent posts in this space, I’ve been enjoying using GlassAlmanac.com as a guinea pig for some SEO and visibility experiments/efforts. A recent experiment...
View ArticleIs This a Google Hummingbird Search Result?
(Obviously ALL Google search results are Hummingbird-impacted, but this one really caught my eye today as being odd. Maybe you agree?) A couple times a year, I need to share a link with someone to an...
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