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5 Ways Negative Reviews are Good for Business
We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small...
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Want Reviews? Give Customers an Incentive
Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product...
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Yahoo Study: 2/3rds of All Word-of-Mouth is Positive
If you run a small business, chances are pretty good that you rely heavily on word-of-mouth to grow your business. Whether it’s online reviews or recommendations from happy customers to their friends,...
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In 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple...
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Why Small Businesses Need BOTH Social & Search
It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and...
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More Evidence That Majority of Online Reviews are Positive
One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review...
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Time & Space Running Out: Sign Up for Local U Advanced in NYC
My next speaking appearance is coming up about 10 days away. For the first time (and last time if I screw it up!), I’ll be speaking at one of the Local U Advanced workshops: Local U Advanced NYC:...
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Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile
There’s been a lot of talk in the last year or two about small businesses increasingly preferring to use social media, sometimes rather than even having a website. But a recent Verisign-sponsored...
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GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain
Trademarks, domain scarcity, price negotiations, social availability and so much more. Those were just some of the things involved in choosing a domain name for my new website, Glass Almanac. I’ve...
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Yelp’s Reviews, Active Business Accounts Jump in Q3
Yelp’s third quarter 2013 earnings report shows a huge gain in two of the company’s primary (non-financial) metrics: the number of active businesses using Yelp, and the total number of reviews Yelp...
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Glass Almanac (Finally) Has Its “Google Moment”
There’s a moment during the life of every new website* when Google starts to like and trust the content it’s crawling. I call it the “Google moment.” If you’re keeping an eye on your analytics (as you...
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Is This a Google Hummingbird Search Result?
(Obviously ALL Google search results are Hummingbird-impacted, but this one really caught my eye today as being odd. Maybe you agree?) A couple times a year, I need to share a link with someone to an...
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Optimizing for Twitter People Search: Does a Keyword in Your Name Help?
As you probably know from reading some of the recent posts in this space, I’ve been enjoying using GlassAlmanac.com as a guinea pig for some SEO and visibility experiments/efforts. A recent experiment...
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Another Crazy Google Hummingbird Search Result
Since I posted this strange Google search result last month, I have to share this one, too. It’s a search that I did yesterday on Google. But first, a quick background. Quick Background We have a U2...
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Hey Google, They’re Called Real Estate AGENTS
I finally got around to updating my wife’s Google business listing this weekend, which has now been converted to the new/modern management center. In the process of updating, Google wanted me to...
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My Top 10 Blog Posts of 2013 (Here on SBSM)
It’s no secret that I didn’t publish as much content here in 2013 as I have in years past. My writing attention was focused primarily on Marketing Land and Search Engine Land, and I also launched Glass...
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How to Know When You’ve Asked Too Many Friends to Like Your Facebook Page
My wife got this alert over the weekend when she did some binge-inviting for her real estate Facebook page (which has been underutilized for a long time). That’s how to know when you’ve asked too many...
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It’s 2014. Stop Cross-Posting Between Social Networks.
I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can...
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Keywords in Your Twitter Name Seem to Matter for Twitter Search
Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed...
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Need Local SEO Help? Try the Local U Forums
I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not...
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