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Yahoo Study: 2/3rds of All Word-of-Mouth is Positive
If you run a small business, chances are pretty good that you rely heavily on word-of-mouth to grow your business. Whether it’s online reviews or recommendations from happy customers to their friends,...
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In 2011, Online Success Is As Simple As This
Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple...
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Why Small Businesses Need BOTH Social & Search
It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and...
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More Evidence That Majority of Online Reviews are Positive
One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review...
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4 Things That Tend To Trigger Yelp’s Review Filter
Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at...
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Some Facebook Pages are missing Reviews
I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or so, it doesn’t look like that’s gonna happen. It was a couple weeks ago...
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